The CaratLane Story
Who Are We
Born In India, Jeweler to the World.
A common dilemma faced by millions of Indian women across the world is making the tough choice between expensive jewelry for special occasions & everyday-wear jewelry to keep up with the pace of a modern woman’s changing lifestyle. Our desire is to transform the landscape of precious jewelry in India, and across the world.
CaratLane was born in 2008. Its vision was to create beautiful, everyday-wear, light-weight and affordable jewelry accessible to all. The goal is to create timeless and relevant designs available at its online jewelry store. Jewelry shopping online might sound difficult but we’re here to make it easy at CaratLane.
Jewelry has always played a role in helping people express their emotions through different stages in their lives. We wanted to be integral to these emotions, celebrations and milestones while also elevating their everyday online jewelry shopping experience by having a vast variety of bespoke designs available online. Shopping preferences have changed not only here in India but across the globe.
We aim to meet this fast-moving demand to buy jewelry online in India and globally by providing premium service and quality. Online purchase of diamond pendants, diamond earrings,gold rings, nose pins and gold bangles have been our prime focus when it comes to both, daily wear and special occasions.
In 2016, we joined forces with Tanishq, India’s most desired and most extensive jewelry through a strategic investment by the Titan Company to expand the avenue of online jewelry shopping. Titan being pioneers in the industry ensure quality along with an ease of purchasing when it comes to online fine jewelry shopping in India. It’s our privilege to be the go-to brand for online shopping for fine jewelry.
Two years back, we launched international shipping to remove the existing barriers, geographically and economically, for everyone to experience a little, beautiful piece of India, no matter their location. Our aim was to place India on the global map by focusing on thoughtful craftsmanship and innovative jewelry designs. Online shopping of jewelry is an ever-expanding opportunity to serve your every need.
Hence, we created a convenient platform that brings Indian-crafted jewelry to Indians staying abroad, helping them stay connected to their rich, deep-rooted culture. From providing a modern and contemporary touch of Indian jewelry in India, we paved the way to flaunt our culture in a stylish way. Whether in India or in North America, our focus on gold and diamond jewelry has been vital as it plays a significant role in Indian culture.
Today, as a part of the Tata Group heritage, we are India's largest omnichannel jeweler. Spanning over 123 retail stores across 45+ Indian cities, we are ready to ship globally to 132 countries like the USA, UK, Singapore, Dubai, Australia & Canada.
Our mission is to create versatile, modern, and contemporary jewelry which is accessible to Indians worldwide. Our made-in-India jewelry not only makes a woman look beautiful but also makes her feel beautiful and loved inside & out.
We started our company on three simple premises:
- Our style is relentlessly modern, yet intensely respectful of traditions.
- We always look for better and newer ways to do things; from the designs that we make to the experiences that we deliver.
- We are open in our interactions with our customers. Our prices and policies are always transparent.
Our roots are digital, our passion is contagious and most importantly, our people are creative, inspiring, and dedicated!
Founder and MD
Co-Founder and SVP Technology
Chief Operating Officer
Our designs always come with a unique CaratLane touch through innovative designs or techniques, or both. Uncover our jewellery-making process, from the inspiration to the final outcome.